Keep products in your cooler longer and have them as fresh as the day they came in when you sell them. Save on food and floral bills because of less waste. Flowers last far longer with optimal humidity levels and fewer gasses. Draft beer won't foam as much meaning you get more dollars out of each keg.
Less dehydration means more of the natural juices and flavors will stay in your meat, poultry and seafood. Plus, you will get less trim loss on meat.
Color and firmness can stay the same as the day it arrived.